Google Revises Privacy Policy to Link Personal AI Data with Ad Targeting

Tech users relying on personalized AI features should review their privacy settings, as Google has modified its data handling rules. The company recently updated its privacy policy, introducing a significant shift in how it treats user information stored in core services like Gmail, Drive, and Google Photos.

The change was first identified by Android Authority. Previously, Google stated it would not use data from these specific services for personalized ads. However, an update dated October 16, 2026, adds a critical exception. The new text states that Google may use this data unless users specifically choose to make it available to other services that support personalized ads. This creates a direct link between using AI tools and advertising exposure.

Under the new terms, connecting your data for improved AI recommendations also opens that data to more personalized advertising. This applies to anyone who has linked their Drive, Gmail, or Google Photos to AI Mode and other Search tools through Google’s Personal Intelligence feature. By allowing these tools to access more personal information to provide better responses, users may now see ads targeted based on that specific content.

Google maintains that advertisers will not receive direct access to your files or personally identifying details such as your name or email address. The company also confirms it will not show ads based on sensitive categories, including race, sexual orientation, religion, or health. The policy explicitly notes that Search may process data you allow it to access to personalize content, including ads. It provides an example where searching for mountain bikes in Search could result in seeing ads for sports equipment on YouTube.

The updated policy text explains that users may allow services like Search or Gemini Apps to access data from other Google services to provide a more personalized experience. This is subject to the policies and settings of the accessing service. Depending on your specific settings, Google may show personalized ads based on your interests, activity, or personalized content from its various platforms.

Users who wish to prevent their personal data from being used for targeted ads have options to manage this. They can select which apps to disconnect from Search’s Personal Intelligence features or disable Personalized Recommendations entirely. These controls are located on the Search Services Personalization settings page, allowing individuals to maintain greater oversight over their digital footprint.

The development highlights the evolving trade-off between enhanced AI capabilities and data privacy. As AI features become more integrated into daily digital life, the boundaries of how personal data is utilized for commercial purposes continue to shift. Users are advised to check their settings to ensure their preferences align with the updated terms.